WE’RE DOING OUR PART TO HELP KEEP OUR FRESH WATER CLEAN AND OUR FOOTPRINT LIGHT WITH SUSTAINABLE SOFT GOODS & ORGANIC TEXTILES THAT INSPIRE ADVENTURE AND BRING MODERN COMFORT HOME.

Winter Solstice 2022

A note from Jen Vander Roest, Owner/Designer

First off, thanks for checking in to see what my small-batch soft goods company is all about. As I sit here reflecting on the last year and looking ahead, it's hard to believe we have been evolving through this process of wholesale to retail since 2015 when we first set out on a mission to design and produce sustainable goods at a scalable level locally.

The obstacles have been massive at times, the hard-work and education unmatchable, and yet the enthusiasm and support that has grown this little brand is as strong as ever. And I thank you.

With that, the challenges the last three years have brought are many and noticeable.

Adventure always is something of a mantra I have held for my family and guess what? It applies to everything in life. So, I hope you're up for a little adventure as well! Come onlong on our next journey, we're headed into a bit of unchartered territory. I promise it's going to be energizing and a much needed infusion of fun that we can all benefit from.

And, please know, our mission to create and collaborate to offer sustainable, useful and intentional products for your home and life is unwavering.

So, are you up for a little fun?

OUR PROCESS
We love making things and making things well. From plant to product, learn how we bring inspiration to life.
01 design

Every collection begins with Jen’s sketch pad and her natural dye books & Pantone color wheel. Using nature as her inspiration — and the current parameters of the specific farmer or mill — she layers colors, patterns, and textures for the most distinctive product designs.

02 Sourcing

We send our finalized designs to a trusted, vetted group of small farms, mills, and artisans around the world, who hand-dye and spin the purest natural fibers, then weave them into the durable fabric that comes back to our studio for production.

03 Patterning

Once we receive the yards and yards of beautiful, custom-woven fabric, it’s time to get to work. We carefully pattern and hand-cut every piece so that we can minimize our waste. (There’s a reason our napkins and kitchen towels are the size they are!) The bits we do have leftover are sold to quilters and other fiber artists, with all of the proceeds going to support the Grand Traverse Bay Watershed and other impactful, eco-focused nonprofits.

04 Sewing

We manufacture each one of our sustainable soft goods at our Traverse City studio. We’re proud to employ some of the best seamstresses in the area, who put their skills to work, handcrafting the stunning pieces you get to enjoy at home.

Crafting supplies
05 Packaging

After we’ve inspected the finished piece, we package it up in-house with 100% biodegradable materials. Our product tags are printed with plant-based dyes on recycled paper and then tied with US grown organic string. We haven't cut corners up to this point, so we're not going to start now!

We operate our business transparently and without compromise — and we make sure to have a good time doing it.

OUR VALUES

Bring Slow, Intentional Fashion to Your Home with Jen's Fun & Timeless Favorites

View all